Bas Van Herten joins 1HQ Rotterdam to develop key European hub.
1HQ Brand Agency are pleased to announce that Bas Van Herten will be joining the team in The Netherlands as 1HQ Rotterdam’s Managing Director. Formerly a senior member at Design Bridge Amsterdam; Bas will promote and develop key clients from the 1HQ Rotterdam office, as well expand business growth into the rest of Europe.
Bas with a proven depth of experience will help to lead our global competitive advantage ensuring that we remain competitive from a pricing perspective, but more importantly that we nurture local talent to better understand the nuances of culture, supporting 1HQs strategy to develop key local hubs to make sure we continue to add value to our clients.
Bas Van Herten comments, “Curiosity is at the heart of every question; but this is only part of the reason I am joining the 1HQ team from the start of September. We share the belief that great design is driven by a great strategy. Success is the result of bringing brands with ambition together with talented creative minds, lots of positive energy and hard work. Helping to grow the 1HQ footprint in Europe is a great way for me to continue my career that now spans 20 years of working in the creative industry. I am looking forward to bringing my international experience in brand, design and communications to brands and brand owners around the region.”
Van Herten’s values echo those of 1HQ. Over the last 25 years 1HQ have blended smart, strategic insight with boundless passion and creativity to shape unique brand stories that have challenged, innovated and inspired the world.
Working in over 35 countries, specialising in innovation, branding, packaging and activation, 1HQ are looking forward to welcoming Van Herten’s industry expertise’s.
Mark Artus, 1HQ CEO said, "We are delighted that Bas has made the decision to join the 1HQ team and help us to better service our clients as they focus on local markets. Bas will sit on the global management team with the responsibility of developing our Rotterdam office as well as grow our client base in Eastern Europe and EMEA"
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