we asked ourselves
ONE HARD QUESTION

How do you put the sizzle back in to Danepak?

Danepak 

Reviving a legend in butties, baps and full English breakfasts – and making a bold statement in a category crying out for the leadership of a big brand.

Brits love bacon – getting through close to a £1 billion of butties, baps and big breakfasts every year. But, as much as we love the stuff, we just don’t buy as much as we used to.

By 2014, the UK’s bacon market had become big, boring and above all, unbranded. Danepak was identified by its owners, Tulip, as the vehicle to give the category a shot in the arm. The original Danish bacon had big plans for re-igniting category growth through communication, activation and innovation. What was missing was a bold brand beacon to build this activity around.

PREVIOUS PACK DESIGN

danepak

The Original Sizzle looks to the past and the future – combining a timely reminder of the brand we’ve loved for 40 years with a look ahead to a range of innovative new ways to enjoy bacon. All wrapped up in a distinctively Scandinavian style.

 

CLIENT:
TULIP

DELIVERABLES:
BRAND STRATEGY, VISUAL IDENTITY, PACKAGING DESIGN, INSTORE ACTIVATION, DIGITAL, IMPLEMENTATION, BRAND GUIDELINES

danepak-logohero.jpg
danepak-moodboard.jpg
danepak meat bg
danepak-packshot.jpg
danepak bacon bg

We Think You‘ll want to see these too