A signal to the senses with a promise of long-lasting fragrance that helps make the laundry more of a pleasure, less of a chore.
As a brand that’s always been loved, we helped Surf grow by recognising and unleashing the powerful potential of fragrance to convey longer lasting freshness.
We did this by creating joyfully optimistic packaging this is full of life, impact and delightful discovery and aligning the design throughout the brand’s 48 global markets.
By putting fragrance at the heart of the brand, Surf delivers a change in mood, transforming the mundane chore of laundry into a delightfully sensorial experience.
Surf recognises and celebrates the little things in life that can make a big difference, making everyday enjoyable. We created the iconic FlutterPetal for the brand - a natural symbol that brings upliftment, delight and a sense of freedom. We are now helping Surf become a major player in lightening the load of laundry, offering freedom to millions of women around the world through product innovation, social innovation and global partnerships. Surf is more than just a detergent; it’s changing attitudes towards women’s roles.