TLC is a brand and a business with purpose beyond profit. With proceeds being returned to the communities where its premium tea varieties are grown there was a powerful story to be told. But how to tell it?
With a growing thirst for premium teas in the UK, TLC was a small brand needing to make a big impact amongst strong competition. Its ethical stance might have suggested a path towards an earthy and earnest design solution. But the brand name’s lightness of touch and the superb quality of its products led us in a different direction. Applying the same loving care to packaging design as TLC does to tea and the people who grow it, we created a unique solution worthy of a unique brand. From its bespoke cylindrical caddy structure, witty visual identity and refreshingly simple but precise label design, everything about TLC is infused with care and attention to detail. All of which helps to make it the tea that tea lovers love to love.