Zeo is far from your conventional soft drink. So, falling into line with the rules of the category was not an option.
Having undertaken a radical reformulation of its four flavours, Zeo could rightly champion extraordinary taste alongside its low-calorie, no added sugar and natural ingredients claims. For a soft-drink based on a unique blend of fruits and botanicals, design needed to make a statement of intent as bold and ambitious as the product itself. Working with renowned illustrator, Si Scott, a solution emerged that does just that. A combination of imaginatively elegant illustration, distinctive colours and tactile materials takes consumers on a sensory journey as carefully crafted as Zeo.
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