we asked ourselves
ONE HARD QUESTION

How do you blend the rules in soft drinks?

Zeo

Zeo is far from your conventional soft drink. So, falling into line with the rules of the category was not an option.

Having undertaken a radical reformulation of its four flavours, Zeo could rightly champion extraordinary taste alongside its low-calorie, no added sugar and natural ingredients claims. For a soft-drink based on a unique blend of fruits and botanicals, design needed to make a statement of intent as bold and ambitious as the product itself. Working with renowned illustrator, Si Scott, a solution emerged that does just that. A combination of imaginatively elegant illustration, distinctive colours and tactile materials takes consumers on a sensory journey as carefully crafted as Zeo.

PREVIOUS PACK DESIGN

zeo  

CLIENT:
ZEO

DELIVERABLES:
CREATIVE STRATEGY, VISUAL IDENTITY, PACKAGING DESIGN, IMPLEMENTATION

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